Zenith

Aldo Magada: New President CEO of Zenith

June 12, 2017

There he is the new CEO of Zenith after Jean-Frederic Dufour now left the company to become the new Rolex-CEO…   Jean-Claude Biver, President of the LVMH Watch Group Division, just expressed his conviction that Zenith is bound to benefit from the new CEO’s wealth of experience in the watch industry, reinforced by his strategic […]

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Zenith teams up with Spindrift Racing. The aim is to set a new record. Discover the El Primero Stratos Spindrift racing chronograph and the story behind…

June 12, 2017

This coming November 2nd Spindrift 2 will cross the start line of the Route du Rhum and try to set a new record. The legendary solo transatlantic race takes place every four years between Saint-Malo and Pointe-à-Pitre. Zenith told me: “Designed to beat the most formidable crewed ocean records, maxi trimaran Spindrift 2 has already set ten […]

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Baselworld 2016: The Zenith novelties at a glance

June 12, 2017

Less is often more … Under the actual circumstances Zenith presented and showed a small new homogeneous collection. I can show you most of the timepieces today, but not the real highlight 2016 yet …   Let us together have a look at the new Zenith timepieces. The manufacturer is in a period of strategic reorientation. Next year I […]

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Zenith + Historic Cars + 2000 km rally on roads around France = Tour Auto 2016. A story for petrol heads …

June 12, 2017

I met Aldo Magada, CEO of Zenith, in Paris for the start of the legendary Tour Auto 2016 historic car rally, with both a competition and a regularity class. Listen to my interview with Aldo, see the chronograph and the cars…   I have to confess I am a petrol head. I like everything that has three pedals (I […]

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Zenith Range Rover a new partnership

June 12, 2017

Listen to interviews with Ralf Speth, CEO Jaguar & Land Rover, Jean-Claude Biver and Aldo Magada, CEO Zenith and discover the chronograph…   Often copied, rarely equalled. Zenith and Land Rover are natural front-runners. Since 1969, which witnessed milestone launches by both companies, their destinies have been entwined. That was the year the Swiss Manufacture […]

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Julien Tornare new CEO Zenith

June 12, 2017

Jean-Claude Biver, President of the Watches Division and Ceo ad interim of Zenith, announces the appointment of Julien Tornare as CEO of Zenith, effective May 1st, 2017. Julien Tornare will report to Jean-Claude Biver. In this role, Julien will be focusing on the renewal of Zenith, developing its markets and activating its marketing initiatives. “Julien’s […]

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Zenith Pilot Type 20 GMT Rolling Stones Tribute

June 12, 2017

Ever since Zenith has teamed up with the Rolling Stones back in 2014 they have made several special ‘Rolling Stones Tribute’ editions starting off with an El Primero Chronomaster 1969. Now adding the latest  ‘tribute to the Rolling Stones’ watch in the shape of a limited edition of the Zenith Pilot Type 20. Zenith Pilot Type 20 GMT Rolling […]

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Breaking news: Aldo Magada will be announced as the new CEO of Zenith (Updated with the official press release that will be released next Monday)

June 12, 2017

I just learned that the Aldo Magada will become the new Zenith CEO. Actually he is the international sales director of Breitling. Her was chosen by Jean-Claude Biver and he in the past worked with Mr. Biver. I will come up with more details as soon they are available.   This is a picture of Aldo Magada […]

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Zenith El Primero Chronomaster 1969 Tribute to The Rolling Stones, a 1,000-piece limited edition

June 12, 2017

The El Primero Chronomaster reprises its codes while introducing a very dark, contemporary, Rolling Stones rock-style look.   This understated El Primero Chronomaster 1969 Tribute to The Rolling Stones is a masculine watch! Its DLC-coated titanium case is fitted with pierced lugs, a design inspired by another icon from the same lineage: the El Primero […]

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Zenith Elite Chronograph Classic – timelessly understated elegance

June 12, 2017

This is what I would call a very elegant chronograph. The 42 mm, very thin timepiece is powered by the manufacturer´s new El Primero 4069 calibre whose balance wheel oscillates with 36.000 A/h.    Last year in Basel Zenith showed me the Elite 6150. The elegant and ultra-thin-timepiece today ranks among the most beautiful wristwatches one […]

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