DON’T CRACK UNDER PRESSURE. Do you remember the early 1990´s campaign of TAG Heuer? Now it´s back!

  • uwatches
  • June 12, 2017
  • Comments Off on DON’T CRACK UNDER PRESSURE. Do you remember the early 1990´s campaign of TAG Heuer? Now it´s back!

In terms of avant-garde marketing the good “old” TAG Heuer campaign from 1991 to 1994 was far ahead of time. I couldn´t believe TAG Heuer is really bringing “Don’t crack under pressure” back. Please have a look and tell me what you think.

TAG Heuer is actually undergoing some enormous changes. Nothing is fixed; what is clear are the motives: The entire brand will be repositioned. It is to early to tell you more, but I can promise you will hardly recognize TAG Heuer in a half year from now.

The revival of the TAG Heuer “Don’t crack under pressure”-campaign is just the beginning…

Steve…

TAG Heuer DON’T CRACK UNDER PRESSURE

TAG Heuer DON’T CRACK UNDER PRESSURE

 

Ronaldo…

TAG Heuer DON’T CRACK UNDER PRESSURE

TAG Heuer DON’T CRACK UNDER PRESSURE

 

Maria…

TAG Heuer DON’T CRACK UNDER PRESSURE

TAG Heuer DON’T CRACK UNDER PRESSURE

 

Patrick…

TAG Heuer DON’T CRACK UNDER PRESSURE

TAG Heuer DON’T CRACK UNDER PRESSURE

Let us bet… What do you think? When will we see the “Success. It’s a mind game”-campaign from 1995-1997  ?