The new Blancpain, Breguet and Jaquet Droz boutiques in Shanghai (Updated with new photos)

  • uwatches
  • June 12, 2017
  • Comments Off on The new Blancpain, Breguet and Jaquet Droz boutiques in Shanghai (Updated with new photos)

Today Marc Hayek officially inaugurated three new Swatch Group boutiques here in Shanghai. In brief this is a first look …

What I saw today is rally stunning. Whilst the Jaquet Droz boutique is a refined little boutique showcasing the timepieces the two other boutiques, Blancpain and Breguet are just stunning.

Let´s start with the Blancpain boutique: Two floors and huge. Both floors are used to exhibit and sell but additional to that the second floor hosts a restaurant and bar. Everyone walking by and discovering the nice terrace can come in an have a drink or eat. The bar and restaurant are not limited only to clients, they are a space to sit and relax and to discover some excellent Swiss wines and Swiss dishes. So you may discover a watch manufactory from a total different angle. Of course customers are more then welcome to come back as often they wish to share their experiences with others and with friends of the brand. What I like is the idea behind that learning about a brand can so be done in a very relaxed atmosphere and buying a watch is really something special in the end.

Let me quickly post some pictures before I have to leave for the next event: the opening of the big Jaquet Droz exhibition in the Swatch Art Center Peace Hotel …

Marc Hayek opening the Jaquet Droz boutique

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Marc Hayek opening the Breguet boutique

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The ribbon cutting at the Blancpain boutique

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The ribbon cutting at the Breguet boutique

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Some first pictures of the Blancpain boutique here in Shanghai …

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But also the Breguet boutique is one big superlative. It is the biggest boutique worldwide and it hosts a museum. So the boutique is open for discovering the heritage of Breguet and of course also to buy a watch. The museum is a permanent installation and it will always showcase historic watches of Breguet. Since there is a little of Breguet in every watch, the museum is highly educative and inspiring.

Some new photos …

This is a unique piece! A one out of one … ?

The Blancpain Traditional Chinese Calendar with a red champlevé enamel dial… The watch was sold to a client yesterday during the opening ceremonies …

The Traditional Chinese Calendar in platinum framing a red champlevé enamel dial and featuring a jewel set crown. Its oscillating weight is also enamelled with the Wu Xing pictogram representing the five elements, thus embodying an inseparable link between this exceptional creation and its symbolism …

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The new 2013 Blancpain Fifty Fathoms Bathyscaphe was presented only a few days ago at Baselworld 2013. In the Shanghai Blancpain boutique you can already buy it …

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