TAG Heuer

Laings TAG Heur shop in shop (3)

Laings opens large TAG Heuer shop-in-shop in Glasgow’s Argyll Arcade

November 24, 2017

The Carrera Calibre 1887 Automated Chronograph comes by using a black alligator strap with red stitching as well as a pattern recalling the hands on the chronograph. A titanium folding clasp keeps the view perfectly attached to your wrist with safety push buttons. Laings has opened a TAG Heuer shop-in-shop in Argyll Arcade in Glasgow. […]

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Mr Porter adds 30 TAG Heuer models to its online style portal

November 24, 2017

Within the observe, and visible under a screwed sapphire caseback, could be the modern version with the self-winding Caliber 11, which features a rapid date correction, a 28,800-vph balance frequency, along with a 40-hour power reserve in addition to its integrated chronograph function. The Gulf logo colors also appear within the watch’s strap, manufactured of […]

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TAG Heuer to open flagship boutique on London’s Oxford Street in November

November 24, 2017

The Carrera Calibre 1887 Automatic Chronograph comes which has a black alligator strap with red stitching plus a pattern recalling the hands of the chronograph. A titanium folding clasp keeps the observe perfectly attached for the wrist with safety push buttons. TAG Heuer has said that the flagship boutique it is opening on London’s Oxford […]

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Substantial shop-in-shops, like this recently opened space at Laings in Glasgow directly lead to a knowable rise in sales.

THE BIG INTERVIEW: Rob Diver, managing director, Europe, for TAG Heuer

November 24, 2017

The TAG Heuer Autavia completes its “neo-retro” search by using a seven-row stainless steel “beads of rice” bracelet that echoes the style of its 1960s predecessor. The view is priced at $5,900, as well as the very first view within the series – variety 1 of 1,932 – will be part with the “Heuer Parade” […]

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Baselworld 2014: The TAG Heuer novelties

June 12, 2017

I will show you two watches that impressed me. It´s the new TAG Heuer Monaco V4 Tourbillon and the TAG Heuer Carrera Calibre 80 Chronograph… Of course the brand also launched several other new watches, but I liked these two models here most. Let´s start with the TAG heuer Monaco V4 Tourbillon: To celebrate the […]

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DON’T CRACK UNDER PRESSURE. Do you remember the early 1990´s campaign of TAG Heuer? Now it´s back!

June 12, 2017

In terms of avant-garde marketing the good “old” TAG Heuer campaign from 1991 to 1994 was far ahead of time. I couldn´t believe TAG Heuer is really bringing “Don’t crack under pressure” back. Please have a look and tell me what you think. TAG Heuer is actually undergoing some enormous changes. Nothing is fixed; what is […]

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TAG Heuer launched 60 new references during Baselworld 2015. I took pictures of most of the brands novelties. Have a look!

June 12, 2017

Since Jean-Claude Biver took over TAG Heuer as the new President  and/or CEO and/or Master of Ceremonies 🙂 no stone was left standing. The brand is repositioned at a lower price point and will become much younger in the near future.    The TAG Teuer team must have been extremely busy to present such a […]

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TAG Heuer: Jeff Kingston visits the manufacture and explains how a chronograph works.

June 12, 2017

Eduard Heuer was the inventor of the oscillating pinion. This is a key component in the construction of many chronograph movements and, in particular, is the component that lies at the centre of the system for starting and stopping of the chronograph.   We will go to Chevenez, near the French border to observe the […]

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Video: TAG Heuer – Assembly of a movement

June 12, 2017

A visit in the TAG Heuer workshop in Chevenez. Eduard Heuer was the inventor of the oscillating pinion. This is a key component in the construction of a chronograph movements and, in particular, is the component that lies at the center of the system for starting and stopping …   We visit the Swiss town Chevenez to […]

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As rumoured one week ago … Guy Sémon takes over the lead at TAG Heuer

June 12, 2017

Just a quick update for you. One week ago I wrote that Guy Sémon will be the successor of Stéphane Linder, who resigned. The two major newspapers in the french speaking part of Switzerland quoted me for this prediction… Today I can confirm, Guy Sémon, former technical director of the brand, now takes over the […]

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