TAG Heuer

Baselworld 2014: The TAG Heuer novelties

Baselworld 2014: The TAG Heuer noveltiesI will show you two watches that impressed me. It´s the new TAG Heuer Monaco V4 Tourbillon and the TAG Heuer Carrera Calibre 80 Chronograph… Of course the brand also launched several other new watches, but I liked these two models here most. Let´s start with the TAG heuer Monaco V4 Tourbillon: To celebrate the... Read More »

DON’T CRACK UNDER PRESSURE. Do you remember the early 1990´s campaign of TAG Heuer? Now it´s back!

DON’T CRACK UNDER PRESSURE. Do you remember the early 1990´s campaign of TAG Heuer? Now it´s back!In terms of avant-garde marketing the good “old” TAG Heuer campaign from 1991 to 1994 was far ahead of time. I couldn´t believe TAG Heuer is really bringing “Don’t crack under pressure” back. Please have a look and tell me what you think. TAG Heuer is actually undergoing some enormous changes. Nothing is fixed; what is... Read More »

TAG Heuer launched 60 new references during Baselworld 2015. I took pictures of most of the brands novelties. Have a look!

TAG Heuer launched 60 new references during Baselworld 2015. I took pictures of most of the brands novelties. Have a look!Since Jean-Claude Biver took over TAG Heuer as the new President  and/or CEO and/or Master of Ceremonies 🙂 no stone was left standing. The brand is repositioned at a lower price point and will become much younger in the near future.    The TAG Teuer team must have been extremely busy to present such a... Read More »

TAG Heuer: Jeff Kingston visits the manufacture and explains how a chronograph works.

Eduard Heuer was the inventor of the oscillating pinion. This is a key component in the construction of many chronograph movements and, in particular, is the component that lies at the centre of the system for starting and stopping of the chronograph.   We will go to Chevenez, near the French border to observe the... Read More »

Video: TAG Heuer – Assembly of a movement

A visit in the TAG Heuer workshop in Chevenez. Eduard Heuer was the inventor of the oscillating pinion. This is a key component in the construction of a chronograph movements and, in particular, is the component that lies at the center of the system for starting and stopping …   We visit the Swiss town Chevenez to... Read More »

As rumoured one week ago … Guy Sémon takes over the lead at TAG Heuer

As rumoured one week ago … Guy Sémon takes over the lead at TAG HeuerJust a quick update for you. One week ago I wrote that Guy Sémon will be the successor of Stéphane Linder, who resigned. The two major newspapers in the french speaking part of Switzerland quoted me for this prediction… Today I can confirm, Guy Sémon, former technical director of the brand, now takes over the... Read More »

Baselworld 2016: TAG Heuer The Heuer Monza Chronograph

Baselworld 2016: TAG Heuer The Heuer Monza ChronographTo celebrate the 40th birthday of the Heuer Monza chronograph, TAG Heuer launches a good looking, modern interpretation of the historic model … Click on “read more” to get the story …   The 2016 Monza reissue features the watch’s two key functions – the pulsometer and the tachymeter scale (not included on previous reissues) – and... Read More »

The new TAG Heuer Aquaracer 300 meters. Today I show the new Aquaracer in red and sand-colored

The new TAG Heuer Aquaracer 300 meters. Today I show the new Aquaracer in red and sand-coloredAfter presenting you the Aquaracer with blue details and blue nylon strap, I present you the Aquaracer with red details and black strap with red topstitching and the Aquaracer with sand-coloured details including a sand-colored strap.    In brief beyond this is what you need to know. If you wish to read more about the new Aquatimer, please... Read More »

Talking to Jean-Claude Biver about TAG Heuer

Talking to Jean-Claude Biver about TAG HeuerJean-Claude Biver is repositioning TAG Heuer. The brand gets cooler, younger and its products less expensive. Listen to this impressive lesson in entrepreneurship I have just recorded.   Jean-Claude Biver is the President of the LVMH Watch Division and directly responsible for Hublot, TAG Heuer and Zenith. TAG Heuer has no own CEO, it is Biver himself steering the company.... Read More »

A “Tribute to Muhammad Ali” actively supported by TAG Heuer

A “Tribute to Muhammad Ali” actively supported by TAG HeuerTAG Heuer just presented its unique Carrera Calibre 5 RING MASTER Special Edition Tribute to Muhammad Ali in gold that will be auctioned tonight and its special edition steel watches at the legendary Gleason’s Gym boxing club in Brooklyn.    According to the motto of “do good and make it known” I want to present you the very special and unique... Read More »

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